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Importance of Communication

Importance of communication could be brought into limelight, through the following points:- 

i. Communication is the basis of organizational functioning

Communication is the basis of organizational functioning. It is only when necessary communications are made to subordinates and operators; about their jobs that action on their part is possible. In fact, communication is the petrol which drives the vehicle of the organization. 

ii. Communication as an aid to planning

Communication is an aid to the process of decision – making in general; and planning, in particular. Any type of decision – making (including planning decisions) requires. among other things: basic information about the enterprise resources and limitations, and the external environmental factors; which must be supplied i.e. communicated to the management by suitable agencies. In fact, much of the accuracy of planning would very much depend on the accuracy of information communicated to the management. in this regard. 

iii. Communication as an aid to leadership

Communication is very basic to the process of exercising interpersonal influence, through leadership. A leader communicates the objectives, policies, rules and procedures of the enterprise to followers and also communicates the necessary work-orders, instructions and guidance to them, for the proper execution of the intended jobs, to be performed by the group. The members of the group i.e. followers would communicate their problems, needs and performance to the leader. The better is the communication system existing between the leader and his followers; the better are likely to be the results, produced by the group, during the process of exercising leadership.

iv. Communication as an aid to co-ordination

Co-ordination is greatly facilitated when persons doing similar work or related aspects of work, are in perfect mutual understanding with one another – as to the manner and approach to work-performance. Such mutual understanding among people interest, is largely an outcome of free communication allowed to exist among them; through which they can reconcile their differences and agree on a common approach to work performance. Hence, communication is a good and great aid to achieving co-ordination of individual efforts. 

v. Communication helps overcoming resistance to changes and ensures their implementation

People, in general, resist to changes when changes are either not properly communicated to them or the purpose behind introducing such changes is not explained to them. Through communication, the management can convince people of the desirability of introducing organizational changes, overcome resistance to them and prepare a base for their implementation.

vi. Communication as the basis of good human relations

Communication promotes good human relations, in the organizational life. Apparently communications is transfer messages: while intrinsically it 1s transmission of understanding among the sender and the recipients of messages. A free flow of communication, through facilitating transmission of understanding, paves the way for the development of good human relations in the organization. In particular, communication helps to resolve differences; helps in redresses of grievances and becomes the basis for

  • Sound manager subordinate relations
  • Sound labor management relations 

vii. Communication helps building good public relations

Good public relations comprise relations of the enterprise with outside agencies, particularly consumers and the public at large. Many business enterprises, now-a-days, maintain a separate public relations department; which basically entertains problems, complaints of the public and assures them of their solution. What process the public relations department follows in building good public relations, is largely a process of entering into communication with the public-communicating to the public and being communicated by it.

viii. Communication as an aid to controlling

The essence of controlling is the remedial action initiated by management to correct deviations in actual performance, as against the planned standards. Such remedial action is possible, only when the actual performance of people and the deviations from standards are communicated to management, for controlling purposes.

ix. Communication facilitates delegation of authority

Delegation of authority is entirely based on the process of communication. A superior communicates the job assignment, necessary instructions etc. to the subordinate; and the latter, in tum, communicates his problems, difficulties and progress of work to the former. Maintaining open lines of communication between the superior and the subordinate, is a prerequisite for successful delegation of authority.

x. Communication as pervading all walks of organizational life

Communication is needed in personnel matters, like recruitment, selection, training, orientation, and placement etc. of employees. It is needed for purposes of motivating subordinates. Enforcement of discipline, in the organization, requires communication of the rules of organization to all members of the organization. As a matter of fact, communication pervades all walks of organizational life.