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Direction Defined

Direction is the essence of all operations in an organization. It is defined as the process of instructing, counseling, guiding, motivating and leading the human factor to achieve organizational goals effectively.

  1. Direction consists of the process and techniques utilizing in issuing instruction and making certain that operations are carried nut as originally planned. “
  2. Direction is a complex function that includes all those activities which are designed to encourage subordinates to work effectively and efficiently in both the short and long run.
  3. Direction is telling people what to do and seeing that they do it to the best of their ability.
  4. Directing (activating) deals with the steps a manager takes to get subordinates and others to carry out plans.

The following points automatically emerge from the above viewpoints of management scholars, regarding direction:

  1. Direction is an indispensable managerial function because it deals with human resources and human relations.
  2. Direction is aimed at maintaining harmony among employees and groups in an organization.
  3. Direction is the process around which all other management function evolve. Direction, therefore, represents the ‘nucleus’ of an organization.
  4. Direction is necessary to integrate the individual and organizational goals.
  5. Direction consists of four elements, viz., communication, motivation, leadership, and supervision.
  6. Direction is universal and all-pervading functions in the sense managers perform this function at all levels in an organization.
  7. Direction is a continuous function. It is ongoing process; not just one-shot deal.
  8. Direction provides link between different functions in an organization.